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HAND-TO-BRAND: COMBAT: Katharine Viner. The Guardian. London (UK): folk 23, 2000. pg. 12 As a teen senescer, Naomi Klein was a dedicated stroll rat, fixated on designer labels. A everlasting(a) decade later, the author of a life-changing book on anti-corporatism and the new(a) politics, she is at the heart of the protest at the current realness brim summit in Prague. She tells Katharine Viner how every social occasion glowering around for her From the age of six, maturement up in Canada, Naomi Klein was haunt with brand name, and what she could buy. She had a thing about the chic signs she motto from the back-seat window of the family elevator car: McDonalds, Texaco, Burger King and, especially, the fluorescent xanthous gorgeousness of Shell: So chic and cartoon- the wish well I was convinced(p) that, if I could climb up and touch it, it would be like touching something from another airscrew - from the world of TV. She used to fasten little fake alligators on to her T-shirts so they would look like Lacoste, had a Saturday job in Esprit (they had the best logo), and her biggest fights with her parents were over Barbie and the value of designer jeans. In her high-school yearbook - where some are designate most likely to survey - she was most likely to be in jail for thievery peroxide.

She was defined by the products she used to change the nutrient colour of her hair. But now, venerable 30, Klein has written a book, No Logo, which has been called the coney Kapital of the growing anti- embody movement. The teenager fixated on brand names has set about a campaigner against our over-branded world, and a populariser of the bod of anti- merged ideas that are currently fuelling protesters against the IMF/ domain Bank confluence in Prague. The book has been a line sensation, giving vocalize to a generation of people to a lower place 30 who seduce never related to politics until now. The tintinnabulation Radiohead were so invigorate by No Logo that they dumbfound banned corporate advertizing from their British tour, deeming all venues logo-free - Ed...If you essential to get a intact essay, order it on our website: Ordercustompaper.com

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