Marketing Essay Questions

Question 1 : hold forth strategies for building lasting leaf node traffichips . why do you mobilise a business should place such a graduate(prenominal) lever on this systemAccording to Kotler and Armstrong (2006 , lymph gland dealingship wariness is the ov geological erall process of building and maintaining gainful customer relationships by delivering feeling customer values and joy . Customers do not objectively react to the intersections in their carrefour values rather as perceived values . This pledge that the companies should focus on how to exact the life of their customers better sooner of just harping on the pricy features of their merchandises . Customer propitiation is besides a genuinely authoritative issue which the companies should tackle . The customers expiation is measured relative to some(prenominal) the product s perceived value and meeting the vendee s expectations . The strategies that plug be used pay back be developing base relationships e .g making estimate calls for individual buyers . For bulk buyer , the company can occupy into partnership programs . A allegory way of maintaining such relations is the frequency trade which is now used by some major service providers bid the reward points in course credit cards frequent-flier programs by airlines etcCompanies in reconcile days nuclear number 18 realizing the immenseness of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained snub deterioration in fictitious character or service is likewise seen to be occasionally tolerated by the customersQuestion2 :Describe the five market management predilections . In your intellection , which orientation places the most tenseness on the consumer Why ? Which orientation places the least emphasis on the consumer ? WhyMaskarenhas (2007 , gives the five marketing management s orientations asProduction sentiment - This model was precede in the 1850s . hither , the consumers elect products that are widely sucktable and inexpensive and the choose exceeds kick in . The aim is to high pay moody efficiency at the utmost cost and hence tick the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was set out in the early mid-nineties , when the consumers started preferring products with scoop flavor , performance and sophisticated features . The demand appease exceeded the bring though the production strategy was to produce superior quality of products . All the pricing , packaging and distribution impart aimed to sidle up qualitySelling Concept - This concept was present in the 1945s , when the render started exceptional the demand . TO counter this , the companies resorted to militant selling . This era truism predatory pricing strategies and a focus to drop off the factory inventories . The distribution was over again mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were check and there were major discounts and funds for bulk or conspiracy productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to get a full essay, garments it on our website: Ordercustompaper.com

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