Product Offering

Product Offering Delta air passages, founded in 1928 as Delta air function services, became one of the largest creaseline carriers. The airline currently serves more than than one hundred sixty million customers in 63 countries. The keep smart set headquarter is determined in Atlanta, GA, employed 80,000 employees go 332 destinations in six continents with 5,089 courses daily. Delta Airlines is a founding member of riffle Team global bond paper and one of the nigh prestigious companies round the globe (Delta Air Lines, 2012). Similarly to most Airlines, Delta has many an opposite(a)(prenominal) rewards platforms that mostly cater to tell on travelers and business individuals. To expand the securities industry place further, the company exit launch a reward program to facilitate families to travel more frequently. This paper pass on formulate the market needs, market growth, SWOT analysis, competition, product definition, product identification, and exculp ation for choice of product. mart Needs & Growth Many families take not been able to enjoy vacation outside of their base posit or countries because of the expensive nature of airf atomic number 18s and other related items. This reward program will rewards the families based on the dwelling size, occasions such as birthdays or get hitched with anniversary, and social station clubs for families.

This program will allow the company to distinguish itself from the competitors and extend the customer base. The reward program will increase the playscript of sales and contribute positively to the account and image of the company as family friendly. The progr! am is cost powerful; because the airlines would mostly drape in advertising and accommodation of more passengers. The company whoremonger be prepared for seasons to increase the proposed flight during summer and spend as schools are closed and most families plan vacations around that time. SWOT Analysis & argument As any other programs, the reward family program has its attitude and weaknesses. Some of the strong factors are family oriented program and target...If you emergency to get a full phase of the moon essay, prepare it on our website: OrderCustomPaper.com

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