brm image study

Business look for Methods Field Project on have Study of half masks vis-à-vis pizza pie Hut Submitted to - Dr. Deepak Chawla By chemical group IV Andrew Lallawmzuala (19) Esha Mehra (20) Karthik H (21) Karthik M (22) Kavish Goel (23) Laxmikant Bohra (24) Table of Contents executive succinct2 foot3 Purpose of Study3 Literature Review4 Objective10 Research Questions11 Scope of Study12 Sampling Plan13 Questionnaire Design13 Pre-Testing16 cloak-and-dagger writing Scheme17 Methods of Analysis18 Data Analysis19 Summary of Findings36 managerial Recommendations37 Limitations of Research38 Suggestions39 Annexure40 Executive Summary Since 1996, there has been a proliferation of high-prized branded pizzas in the marketplace, mainly ascribable to the entering of the devil big supranational Pizza duress - Dominos and Pizza Hut. Currently two the players shargon almost the aforesaid(prenominal) market bundle and are contend for the same node segment.

This is a systematic examine carried out with the objective of determine the perceptions which pizza consumers share rough the two pizza giants. The pick up aims at generating insights about the several(a) attributes which the customers use to make a excerpt about pizza joints, how the two joints fare on this attributes and tries to tell whether any kindred exists between the various demographic and psychographic parameters and woof of pizza joints. Introduction Until 1996, Pizza in India was synonymous with unless a bready dough paper slathered with ! some ketchup. Since 1996, there was a proliferation of high-prized branded pizzas in the market, with the entry of international Pizza chains. Dominos and Pizza Hut, the two big US devalued food chains entered India in 1996. Currently both the players share almost the same market share and are fighting for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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