Scooter Sales in Vietnam

Hom kia ong th? y em g? i cho em 1 cai denomination kha hay v? th? tru? ng xe 2B VN kha hay, m? i cac bac xem. EM xin l? i vi no la ti? ng Anh nhung vi? t cung kha d? hi? u . Qua bai bao nay em gi? t minh khi bi? t con game s? ban ra c? a xe AB hon 120K , kh? ng thi? t . Va cac bac th? ng? m Hon Da VN da moc tui bao nhieu ti? n c? a dan minhpic Em xin phep VietNamNet Bridge devil years ago the Vietnamese media was driven into a frenzy when Hollywood stars Brad Pitt and Angelina Jolie came to visit Vietnam for the first time.The image of the couple in day-after-day clothes riding a black Yamaha Nouvo motor motor motor ice yacht in business district HCMC was widely seen in newspapers and magazines. Scooter riders seen in downtown HCMC. Vietnamese consumers entertain an increase preference for sea motor scooters. This actually gave free publicity to Yamaha. Sales of the Yamha Nouvo scooter have rocketed in Vietnam as this scooter has become a fake for non only women but a lso men. Yamahas good business has direct to other pedal makers to enter the merchandise place or boost scooter doing to benefit on the growing ingest. The race startsItalys Piaggio, the worlds twenty-five percent largest scooter and motorcycle manufacturer, started construction of its first factory in Vietnam. Honda and Yamaha from Japan forget open their flake Vietnam factories soon. Honda Vietnam, the largest motorcycle manufacturer in Vietnam, has shifted focus to scooters for men. It started a campaign to enter the grocery store six months after the trip of Vietnam by Mr. and Mrs. Smith. It launched the standard atmosphere Blade scooter purposeed with a sporty fashion. As a favorite motorcycle disgrace, Honda caused an instant fever on the market after launching this scooter.When placing an order for an assembly line Blade at a Honda authorized exclusive principal sum in HCMC, customers depart get a shake of the head. The dealers are flooded with a lot of order s. A Honda dealer on Nguyen Trai Street in District 1 says it liquid has to a greater extent than 600 orders to fulfill. tho those really wishing to own an Air Blade scooter can go to plenty of private sellers in the city, but the hurt is usually VND8-10 million higher(prenominal) than Hondas list price. Despite the strong demand, the conjunction says it is unable to scale up labor as its factory in the northerly province of Vinh Phuc is running at full substance.As an adaptive measure, Honda has change magnitude shifts to fulfill the mounting orders. Koji Onishi, general director of Honda Vietnam, says that by end-April this year,more than 120,000 Air Blade units had been sold, becoming the best-seller of the scooter category on the topical anesthetic market. not to miss the race, Yamaha introduced the new Yamaha Nouvo Elegance scooter that comes with an engine of 135cc in new April, which is higher than those of the previous scooter versions. With a list price of VND29. 2 million, including VAT, the new Nouvo scooter is going like hot cakes.Just around 10 days after the new Nouvo version came out, Honda announced the launch of two new Air Blade versions with a sportier and more modish design. They retail for VND28. 5 million (VAT included) and come with three colors dark blue, ovalbumin and red. In addition to the new Air Blade, a sporty Air Blade Repsol version with the color of Repsol Honda racing team in MotoGP human race Championship has been introduced this time at VND29. 5 million. The market is so profitable that another Japanese motorcycle maker, Suzuki Vietnam Corp. , has also forayed into the scooter market, with the launch of he Hayate priced between VND21. 8 million and VND22. 8 million. The 125cc Hayate has a sporty design and targets male motorcyclists and is expected to strongly compete with Hondas Air Blade and Yamahas Nouvo. The Suzuki prices are lower VND7-8 million than the other two brands, so the Hayate has a warring adva ntage in pricing. The competition in design Vietnam Manufacturing and Export process Co. (VMEP), Sanyangs motorbike maker in Vietnam, was the first to make scooters in Vietnam with the SYM brand. chinawares SYM is maven of the successful stories.The confederation launched the Attila scooter in 1997, which has since gained increasing popularity among childlike people. SYM leading say that the introduction of the Attila has paved the way for the company to gain a competitive edge oer cheap Chinese motorcycles, which overwhelmed the local anesthetic market in the late 1990s and early 2000s, as well as others. The Attila was then the best-selling locally assembled scooter model. Imported scooters like Dylan, and unconventional of Honda, Majesty of Yamaha, and Epicuro and Aventis of Suzuki are prohibitively expensive but the compact and fashionable design and moderate price have made the Attila more competitive.The Attila retails for slightly VND30 million, around champion- and two-thirds of imports. Buoyed by SYMs success, other foreign companies including Yamaha, Suzuki, Honda from Japan later jumped into the market. Experts once showed concern that SYM would find it hard to maintain its dominance on the scooter market since more Japanese producers were aggressively increasing investment in scooter innovation and design to gain a slice of the pie. But brands like Honda Click, Yamaha Mio Classical and Suzuki Amity seem to be not the archrivals of the Attila which is oddly popular among urban females.SYMs Attila Elizabeth version has become a favorite among young women thanks to its fashionable, elegant and compact design. The demand for the Attila Elizabeth has outpaced SYMs supply, leading to its price out-of-door the company dealers increasing by VND2-3 million per unit. The good outlook The growth prospects of the market are good as young consumers in cities have an increasing preference for scooters. Many motorcycle assemblers have switched to sco oter production to capitalize on this market trend and have been expanding production to meet local demand. Taiwans biggest bike maker Kwang Yang Motor Co. Ltd. (KYMCO) is an example.It has become the majority owner of Hoa pickup Kymco Motors Corp. after acquiring a 60% jeopardize from its local partner. Hoa black market Automobile-Motorcycle Joint-Stock Co. transferred its 60% stake in this joint venture to the Taiwanese company, then reducing its holding to 30% from the previous 40%. KYMCOs stake in the venture, meanwhile, is up to 90%. Nguyen Tien Sy, deputy general director of Hoa Lam Kymco Motors Corp. , says that the administration have endorsed the stake transfer between the two partners. The acquisition, whose cling to is not disclosed, is part of the Taiwanese companys broadcast to deepen its investment in Vietnam.KYMCO pull up stakes develop a new factory in HCMCs District 2 besides the joint venture factory that is mainly assembling motorcycles in Binh Chanh Distric t. The new factory in Cat Lai Industrial Park allow for produce motorcycle parts for local sale and export to ASEAN markets, Sy says. KYMCO provide move its production lines from a factory in Taiwan succeeding(a) month to the new factory, which willing mainly manufacture scooters. KYMCO attributes its increased investment in Vietnam to the strong demand for motorcycles. This firm forecast the domestic scooter market will continue expanding in the next five to 10 years.KYMCO entered Vietnam in late 2004 by buying a 30% stake in the bike manufacturing plant, which was wholly owned by Vietnams Hoa Lam Automobile-Motorcycle Joint-Stock Co. The value of the factory then was set at US$15 million. The brand name KYMCO, however, is not popular in Vietnam, but the Taiwanese company has reaped success elsewhere, exporting products to 81 countries worldwide, including Europe. KYMCO has set up nine motorcycle factories in Asia. The two market leaders, Honda and Yamaha, also started work on their second factories in northern Vietnam last year. Hondas new factory worth US$65million will mainly produce scooters.The plant, which is located next to the first iodin in Vinh Phuc Province, is part of Hondas expansion plan after its success over the past 13 years. The new 28-hectare plant is scheduled for mass production in the third quarter of this year, with initial annual production substance of 500,000 units, says Koji Onishi, general director of Honda Vietnam. Together with the existing plants annual capacity of one million units, this plant will help meet the increasing demand of Vietnamese customers, he says, adding state-of-the-art technology would be applied to checker high grapheme. The most modern and latest technology of Honda will be applied to this new plant that may produce the perfect quality products for Vietnamese customers, he says. The income level is increasing and the infrastructure is developed. Thus, the demand for scooters becomes higher and higher . In addition, its easy operation and modern design can guide customers personality. Thanks to the growth of the Vietnamese economy, we realize that young people especially in big cities prefer the scooters, says Yasuhiro Imazato, director of Honda Vietnam brand in HCMC.Meanwhile, Piaggio, the worlds fourth largest scooter and motorcycle manufacturer, is building its first factory in northern Vietnam. The company will spend US$45 million on the factory which covers eight hectares in Binh Xuyen Industrial Park in Vinh Phuc Province, and will be commissioned in mid-2009, with an initial annual output capacity of 50,000 units for local sale and export. The project is part of Piaggios broader three-year plan to expand its trading operations in Asia by setting up shop in Vietnam and India, Piaggio main(prenominal) executive Roberto Colaninno.He says the companys products are already available in Vietnam, but it still wants a factory plus a sales network in the country. Piaggio brand i s generally targeted at high-end customers. The Italian firm has five local companies as distributors Sapa Trade Co. , Xuan Cau Co. , Viet Nhat Motor Co. , Y Viet Motor Co and international Friendship Co. However, Piaggios investment in Vietnam is still smaller than Japanese and Taiwan motorbike producers. Taiwans Sanyang Industry, which is known for SYM brand, looks to Vietnam as one of its major motorbike production hubs in Asia and its biggest investment markets.Under a motorcycle industry development plan recently approved by the Ministry of Industry and Trade, Vietnam will become a major Asian center for motorcycle design and production. The plan envisages local motorcycle demand reaching 2-2. 2million units a year. By 2015, there will have been some 31 million motorcycles in use across the nation and some 33 million by 2020, compared to the current 20 million, match to the plan. An additional 1. 8 million motorbikes will hit the road a year. (Source SGT)