Media and Physical Appearance Essay -- Advertising Commercials Essays

Media and Physical displayI would not say that I am a striver of advertising or consumer culture, but I mystify always paying(a) relatively close attention to the commercials I see on television receiver and in magazines. Because of this trait, I would say that I am fairly perceptive of the various methods employed by advertisers, and the messages they attempt to convey. The majority of these messages I discard, and really r atomic number 18ly do I allow them to influence what I do and do not buy. There is one ad, however, that I remember to this day, and which I admit has dictated what I buy in one particularized area. Even now, I remember the commercial quite vividly, although I was probably in elementary schooling when I first saw it. The ad featured a handsome teenager talking about his finger in assumeing a new school. A few days before the first day of classes, he breaks out with a dark case of acne. Terrified, he imagines his social life for the remainder of high school as one dominated by weekend nights watching trashy movies at home with his parents. Miraculously, though, he is saved from this social hell by Oxy facial cleansing products. With a clear face, he is able to start school on the right note, making friends with other attractive adolescents. The commercial closes with him saying, keep America beautiful, as Oxys line of skin caveat products shows up on the screen. For some reason, this ad and its message stuck with me, and I have loyally used Oxy products ever since. While extremely effective, this ad was scantily original in its methods. Instead, it relied on the same techniques perfected n ahead of time a century earlier during the revolution in American advertising. As early as 1923, the Lambert Pharmaceutical Company was ... ...success of each of these campaigns though, there is slender wonder as to why advertising has changed so little. As farseeing American ethos embodies the notion that corpo ral appearance, and financial and social success are directly correlated, advertisers will continue to create demand for products that alleviate physical and hygienic ailments by simply manipulating the publics fear of them. full treatment Cited http//scriptorium.lib.duke.edu/dynaweb/adaccess/beauty/hairprep1940s/Generic__BookTextView/.Marchand, Roland. Advertising the American Dream. Berkeley University of California Press, 1985.Schudson, Michael. Advertising, The Uneasy Persuasion. get together States of America Basic Books, 1986.Special thanks to John W. Hartman Center for Sales, Advertising, and selling History, and Duke Universitys Rare Book, Manuscript and Special Collection Library.