CoCa-Cola MagiCan essay

My fellow feeling of the magi can progress was that It was a new and Innovative way of promotion by coca plant Cola which should give up brought In more fans exclusively Instead created a negative perception towards Its product and attracted lamentable advancement towards its campaign. It was bold on coca plant Colas part to go ahead with such(prenominal) a costly advert but what it failed to do was make the prerequisite corrections to its campaign during its testing marketing phase where the company heady to go ahead with the full blown promotion in provoke of the mechanism failure rates.Also compounding the robber was the mismatch in the government issue of cans that had the money versus the ones that did not have it. Its competitor Pepsi took a far childly yet similar style approach towards its promotion where instead of a mechanism to give money the cans had at the bottom a bod that corresponded to a winning amount. Coca Cola should have taken the feedback its test c ustomers gave seriously and make the necessary changes but being the first to render such a form of marketing there was bound to be some Issues but later on the same principle was adoptive by other firms In a much simple initialize that was still appealing.Do you think enormouser test marketing should be make with promotions like magi cans? Mans According to me Coca-Cola had conducted a test marketing campaign for their magi cans in Iowa & Illinois for 3 months and therefore there was no need for extending it as they had set potential problems in the application of the device. They should have gone back and reworked on the device based on initial feedback and then reliance it.What consumer mien principles should Coke have considered before launch? Mans Coca Cola should have considered the psychological aspects of the consumer because the consumer Is under the impression they will win meeting that Is plain has value to It. The campaign and the subsequent mage can was totally m ismatched In Its reach to the audience. Coca Cola should have instead put poesy wrong the can and customers can then check with customer caveat to see if they have one something.Should marketers put look upons in packages that contain sustenance product? Would your answer depend on the type of packages? Mans Yes, putting prizes inside food products enhances the appeal of the food itself even if it does not taste or look good. The type of package is not the Issue but its the prize Itself which should be able to fit Inside he food package. It should not compromise the quantity of food that goes In nor should It be easily disgraced by the food around It.Do you think should Coca cola fetch back mage cans? Mans I would say no because its a promotion that went bad due to the misguided use the device vs.. The ones that did not have it. Coca Cola should understand as an FMC company, any misguided promotion on a product can dent its image for a long time and it takes even longer time to get the consumer confidence back. Hence, Coca Cola should instead learn from such mistakes and create new and safer campaigns.